5 Content Marketing Tips To Attract Your Ideal Client

If you are looking to establish your brand and build trust with your potential clients, these content marketing tips can help.

But before I delve into that, it just dawned on me that you may not know what content marketing is… so let’s take a quick look. Content marketing is about putting valuable information out there that would allow your customers to become familiar with your products and services. It isn’t about selling as much as it is about making sure that you Educate your customers on what your products and services are and how they can be used to help them.

So here are a few content marketing tips that will help you build your brand while also attracting your ideal customer.

First…

… You must understand or be very clear on who your target market is. Define what their needs are and what their wants are. Think about what are some of the problems they face and what solutions your products and services offer? As you are putting this list together, also think about the types of questions or objections they may have. Once you flush this out, put together a list of topics.

A second content marketing tip…

… is to plan out your calendar. In other words, have a content calendar that shows what you are going to publish and when. You can make this a month in advance, 2 months or 3 months in advance. It’s up to you. Some people will do the entire year. Keep in mind, that just because you make it out doesn’t mean that you can’t change it. You can change it anytime you like.

Now, I want to give you a word of caution…

… as well as another tip…

… Content marketing takes a lot of time so be sure that your content is something your readers want and that your content is not too long. People have a short attention span and like to get in and get out.

A fourth content marketing tip…

… is to publish your content across multiple channels. For instance, one channel may be a blog post, another a pdf, another a video or social networking sites. You just want to be sure that you are maximizing your exposure. By getting your content out in various forms, this allows you to reach more people on the level that they choose. Some people don’t have time to read, so watching a quick video or listening to audio may be better for them.

One final tip for content marketing is…

… to be sure to use keywords in your content so that people can easily find it when they do a search. The SEO rule of thumb (right now) is to use a keyword for every 100 words. So, if you have a 400 word blog post, you will want to make sure that you use your keyword 4 times. Don’t overdo it because Google doesn’t like that and make sure that your usage make sense.

Thai Culture – An Overview (Part 8)

There are dozens upon dozens of books that take an in depth look at Thai history and culture. I am not going to try to emulate them here. What I am going to do is tell you what you need to know to make a comfortable transition. This is part 8 and the final article in a series on Thai culture.

Cultural Oddities
The Feet – Always take off your shoes when entering someone’s home. Never use your feet to point or do something your hands can do such as closing a door. Never rest your feet on a table or on a car dashboard. In relation to this, if someone is lying down, never step over them. Walk around them. Note, as with most things in life, when you are among very close friends, these rules of politeness can go out the window. Observe your friends and when unsure, border on the side of caution. Never point your feet at a Buddha image or at a Monk.

The Head – Never touch someone on the head. The only exception is a small child or a significant other with whom you are very close.

Blowing Your Nose – It’s extremely rude to blow your nose in public. The Thais will excuse themselves to the privacy of the bathroom for this or sniffle until they can reach such a place.

Picking Your Nose – Contrary to what logic might dictate, while blowing one’s nose is considered very rude and disgusting, it’s perfectly acceptable to pick it. No matter how many times I see it, I can never quite accept a beautiful young girl with her finger up her nose.

Yes – The Thais don’t like to disappoint. And although it defies Western logic, if you ask for something and the real answer is no, you will often be told yes. Be aware of this. If you suspect the answer may be no, but are told yes right away, don’t assume it means yes. Double and triple check and offer a way out such as ‘If no, mai pen rai, really’. In this way, the Thai will not lose face by telling you no if the answer is indeed no.

Volume – The volume at which many Americans speak never ceases to amaze me. Even when the person I am speaking with is 2 feet away, they project their voice as if they are on stage on Broadway. In the US this may be considered a show of strength and confidence or maybe everyone is just hard of hearing. I honestly don’t know. What I do know is that speaking at this volume in Thailand will result in making the person you are speaking with feel extremely uncomfortable, not to mention embarrassing yourself. Here again can be found another contradiction in Thai culture, for volume from all other things does not seem to bother anyone. Dogs bark constantly. Music is played by outdoor karaoke bars at ear shattering volumes. Trucks drive around cities with giant speakers, broadcasting news of the latest motorcycles or laundry detergent. And no one seems to mind. But raise your voice when you speak and you will bother all of those within earshot.

Eye contact – Don’t look a superior directly in the eye. While this is considered a sign of respect and trustworthiness in the West, in Thailand, as with a tiger, this is a sign of a challenge and disrespect. If you find yourself speaking with someone of obvious superior status, look slightly down or past them, but not directly in the eyes.

Misc. – If you must walk between two people or walk in front of someone who is watching TV or some other event, always bend over slightly. This is a show of respect. Failing to do so is quite rude.

If someone is sitting, never stand over them and speak. This makes you look arrogant and belittles the person sitting. In schools across the country, when a student comes into a room to speak with a teacher who is sitting at a desk, the student kneels down to the level of the teacher. It is a simple show of respect.